On the News: Hitachi Finance rebrands to Novuna

As of the 14th of February 2022, Hitachi Personal Finance has rebranded to Novuna Personal Finance or simply ‘Novuna’. This follows the merger of their parent company Hitachi Capital UK with Mitsubishi (MUFG). The company’s European Vendor Solutions will be trading under the Mitsubishi HC Capital UK brand in the UK and under Mitsubishi HC Capital Europe beyond the UK.
Novuna, meaning ‘new together’, comes from the Latin words ‘Novo’- new and ‘Una’- together.
New Era of Business Growth
The rebrand marks the start of an exciting new era of business growth as Novuna Personal Finance accelerates under its new parent company. Investments in technology and digitising customer experiences across the consumer lending market are only a few of the business’s exciting projects as one of the top finance providers for high street and e-commerce retailers in the UK.
The company works with over 3,200 retailers delivering fast, flexible finance solutions that integrate into all channels.
Accredited by the Institute of Customer Service
The company has been recently awarded with a ServiceMark accreditation from the Institute of Customer Service (ICS), reflecting on continued excellent service and support for retailers and customers throughout the purchasing process.
Voted UK’s ‘Best Direct Personal Loan Provider’
Novuna Personal Finance has been voted the UK’s ‘Best Direct Personal Loan Provider’ in the Your Money Awards for seven years in a row, and the business maintains one of the highest customer satisfaction scores in the market.
Further achievements include the recent winning of the ‘Feefo Platinum Trusted Service’ award in recognition of the business’s dedication to delivering outstanding experiences using feedback from real customers. The Trusted Service Awards are unique as they are based entirely on feedback from real customers. This means they genuinely reflect a commitment to outstanding customer service.
What is Novuna Personal Finance?
Novuna Finance gives you the opportunity to spread the cost of your purchase from 12 months up to 48 months with 13.9% APR, depending on the value of your order. With a £280 Minimum order, deposit varies from 10% to 50% of the total order value. This can be selected at the checkout based on individual preferences.
How to apply?
- Review and place your order by choosing Novuna Finance.
- You will be taken to the Novuna website to complete your credit application and choose the suitable instalment plan for you.
- Fill in your details, making sure that the name and address match the ones added on the Toolden website
- Complete your application.

For more information on Novuna Finance, visit the Novuna Finance Page or contact our customer service team on 01358 726719 or at admin@toolden.co.uk